On 01/10/2017 03:46 PM, Neil Cherry via vcf-midatlantic wrote:

This has a lot of overlap with much of the HA/Smart Home space.

  Not the way I see it, really.  This is for those cases where one just
wants remote control of some lights from another light.  The market is
already flooded with remote control pads, phone apps, etc...this is
aimed at the space where less automation is the goal, not more.

              -Dave

I agree Dave.
I liked the strong point their presentaiton makes about reliability and ease of use -  not being dependent on
a router, a smart phone, configurations etc.   And (perhaps not highlighted in the presentation) no web connection. 
I'm pretty anti web based home automation having worked in the field a bit it IS all predicated
on information collection.  (as are smart phones in general)

I like this product a lot.  I will kick something in, either get one pair or at least the $10 helper.
Good luck to them, Dave.